About Us

Serving approximately 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

SHSMD supports diversity and inclusion in its membership. Diversity is multi-dimensional and appreciating our individual differences is essential to meeting the needs of the communities we serve.

We want SHSMD to be a place of belonging. From content to conferences, we will demonstrate that all members are valued, represented and recognized as unique individuals.

We know that diverse and inclusive teams have a positive impact on our boards, members, events, content and communities.

We know there is work to be done. We are committed to developing and sharing our goals tied to ongoing metrics, iterating as needed to remain informed and accountable in advancing Diversity, Equity, Inclusion and Belonging at SHSMD.

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