SHSMD Education On Demand

As a health care strategist, we know your time is precious. That’s why we’ve created SHSMD Education On Demand – online, self-paced education sessions accessible 24/7 for your convenience. Get tips for strategies that will put time back in your day so you can focus on what’s most important for your organization.

- Members only (Join SHSMD for access)

2024
October - December	Social Media Strategies in Health Care On Demand Course
August - December	Foundations of Physician Strategy for Health Care Marketers On Demand Course
July - December	Leveraging AI in Health Care Marketing and Communications On Demand Virtual Seminar
May - December	Foundations of Analytics for Health Care Strategists On Demand Course
May - December	Foundations of Public Relations and Communications in Health Care Settings On Demand Course
March - December	Orientation to Health Care On Demand Course
Nov 7	Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results Sponsored Educational Webinar
Nov 6	Supporting Service Line Growth and Development with the Power of Data Sponsored Educational Webinar
Oct 30	Reaching the Right Audiences: How Health Care Organizations Market to Consumers Sponsored Educational Webinar
Oct 23	How to Boost Your Brand Using Audio & Video Podcasts Sponsored Educational Webinar
Sept 25	Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches Sponsored Educational Webinar
Sept 18	How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing Sponsored Educational Webinar
Aug 21	The Never-ending Challenge of Balancing Brand and Service Line Marketing Sponsored Educational Webinar
Aug 14	The Single Metric to Measure Health System Growth Success Sponsored Educational Webinar
May 8	Developing Provider “Scorecards” for Patient Leakage Measurement Sponsored Educational Webinar
March 20	Beyond the Buzz: What Health Care Marketers Need to Know About AI SHSMD Educational Webinar
March 13	5 Best Practices for Integrating Market and Provider Data into Your Health System Management Structure Sponsored Educational Webinar
Feb 14	Balancing New Imperatives for a Changing Environment: Highlights from Futurescan 2024 Health Care Trends and Implications Special Futurescan 2024 Webinar
February 1	How a Heart Hospital Uses Health Observance Content to Acquire Cardiac Patients Sponsored Webinar
2023
November 8	Doing More with Less: Redefining Audience Targeting with AI & Predictive Analytics Sponsored Webinar
October 4	5 Secrets to Hospital Podcasting Sponsored Webinar
September 27	Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI Sponsored Webinar
August 30	Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact Sponsored Webinar
August 16	Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy Sponsored Webinar
July 12	How to Navigate the Funnel Wars Sponsored Webinar
June 15	We Are Health Care: AHA Initiative to Amplify Hospital Stories SHSMD Webinar co-hosted with the AHA
June 8	Analytics Concerns? Google Alternatives to Consider Sponsored Webinar
May 17	Measurement: Proving the Value of Marketing Sponsored Webinar
May 3	Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI Sponsored Webinar
April 5	The New Playbook: Creating Measurable ROI through Sponsorships Sponsored Webinar
March 29	5 Key Primary Care Considerations to Drive Access and Lives Capture Sponsored Webinar
Available all year	On Demand Available Orientation to Health Care Online Course
February 22	Engaging Physicians in Digital Marketing Sponsored Webinar
February 17	How to Use Health Awareness Days to Elevate Your Communication Strategy Sponsored Webinar
February 15	Futurescan 2023 Webinar New Strategic Realities in a Post-COVID World: Highlights from 2023 Futurescan Health Care Trends and Implications Featuring Ian Morrison, PhD, Health Care Futurist
2022
December 14	No Coding Required: How to Accelerate Your Accessibility Journey Sponsored Webinar
November 13-19	Health Care Strategy & Market Development Week Recognition Week
November 16	Building a Digital Front Door Without an Adoption Strategy? Think Again … Sponsored Webinar
November 9	True Enterprise Feedback for the Patient Experience Sponsored Webinar
October 26	The Hospitals That Do Podcast Marketing Right: What they know. How they do it. Sponsored Webinar
October 5	5 Essential Best Practices for Email Marketing in Health Care Sponsored Webinar
September 28	Can Claims Data Really Do That? Sponsored Webinar
September 11-14	SHSMD Connections 2022 Annual Conference
September 10-11	Health Care Marketing Plans, Communications and Market Research Credential Course
September 7	Personalize Marketing and Patient Engagement Like World Leading Retailers Sponsored Webinar
August 11	Getting Creative with Recruitment Member Meet Up
July 11 - August 5	Creating a Transformative Digital Strategy Online Course
July 27	Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care Sponsored Webinar
July 13	From @Home to Care Anywhere: Intentional New Strategies and New Market Opportunities Sponsored Webinar
July 7	Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking Webinar
June 29	The Future of Virtual Care: Solving Provider Frustrations and Patient Expectations Sponsored Webinar
June 8	Don't Lose Your Data:Getting Ready for GA4 Sponsored Webinar
May 25	The Ultimate Playbook to Humanize Health Care Brands and Move People to Action Webinar
May 4	May the Force (of Data) Be with You Too: Lessons from Guthrie Sponsored Webinar
April 27	3 Lessons Learned from Blowing Open the Digital Front Door Sponsored Webinar
April 20	Online Communities: The Next Must Have Social Media Tactic Sponsored Webinar
April 8	Building Public Trust and Confidence Member Meet Up
March 23	How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part II Sponsored Webinar
February 8 - March 11	Orientation to Health Care Online Course
March 9	How to Measure and Improve Your Patient Attraction and Retention Growth Strategies Sponsored Webinar*
March 8	Community Marketing: How to Gain Mindshare and Measure Results Sponsored Webinar*
March 2	2022 Trends: Positive Relationships to Create a New Fabric of Life Sponsored Webinar*
February 16	Futurescan 2022-2027 Webinar: Health Care Trends & Implications Webinar
January 25	Never Normal: The Consumer & Patient Activation Playbook for 2022 Sponsored Webinar*
2021
December 9	How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross Sponsored Webinar*
December 7	Forecast 2030: 5 Potent Predictions Reshaping How Consumers Engage Health Care Sponsored Webinar*
November 16	Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking Webinar
November 10	Pivoting from COVID-19 – Navigating the Road to "Normal" Sponsored Webinar*
October 28	Your Marketing Has a Data Problem: Here's What To Do Sponsored Webinar*
October 26	Service Line Challenges Solved: Learn How to Use Medical Claims Data to Power Your Strategic Decision Support Sponsored Webinar*
October 19-21	SHSMD Connections 2021 Virtual Conference
September 30	Creating a Unified, Competitive Brand with "Radical Convenience" Sponsored Webinar*
September 29	Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement Sponsored Webinar*
August 26	A New Imperative: Consumer Expectations on Diversity, Equity and Inclusion in Health Care Webinar
August 25	Patient Share of Care: Measuring Patient Brand Loyalty Sponsored Webinar*
August 18	How Google’s New Page Experience Ranking Can Impact Your Site Sponsored Webinar*
August 2	SHSMD Member Meet-Up: Continue the Conversation - Vaccine Hesitancy Member Meet-up
July 14	How Health Care Marketers Can Reach Their True Audiences Sponsored Webinar*
June 30	Medical Staff Development Planning in 2021 Sponsored Webinar*
June 23	Tips for Marketers Leading Change Using a Mobile Wayfinding Platform Sponsored Webinar*
June 8-10	2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference Virtual Conference
May 24	SHSMD Member Meet Up: The Future Needs You Member Meet-up
May 5	Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs Sponsored Webinar*
April 28	How to Build a Human-Centered Brand Experience: New Vol. 4 Insights, Inspirations and Successes Webinar
April 21	SHSMD Strategists Salon: Closing the Gap between Strategy and Execution on the Move to Value Webinar
February 24	Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic Webinar
February 19	SHSMD Member Meet Up: What Keeps You Up At Night? Member Meet-up
February 3	How to Reach Reluctant Patients During The COVID-19 Crisis Sponsored Webinar*
January 13	Using Consumer Industry Science to Turbocharge Your Hospital Marketing Sponsored Webinar*

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.