2023 Recognition Week Stories & Resources
November 12-18, 2023 #ShapingtheFuture
We'd like to thank all who submitted their entries to share how they're #ShapingtheFuture in their health care organizations!
As we celebrate Health Care Strategy & Market Development Week, we recognize the central role of health care marketing, digital engagement, communications, strategic planning, and business development professionals as officials of organizational advancement and excellence.
Since SHSMD has a lot of amazing health strategy and market development members, we want this recognition week to be a chance for you to get to know them and see how they are #ShapingtheFuture! Check out the below spotlights, including the latest professional development resources from SHSMD to help advance your expertise.
[L-R, top to bottom]
Abraham Gage System Vice President of Strategy & Business Intelligence at UofL Health
Caroline Isemann Director, Epic Communications and Training at Woman's Hospital
Emily Browning Director of Strategy and Consumer Insights for Akron Children’s Hospital
Jenny Sundberg Director of Marketing and Strategic Planning for Bryan Health
Adam Tiedt Regional Vice President at Intellimed
Jesiree Driskell System Director for Marketing and Communications at Hendrick Health
Andy Cessac Senior Marketing Manager at Emory Healthcare
Kathryn Lam Senior Director of Strategic Planning and System Integration for Hartford HealthCare
Kristina Schiller Chaki Director of Digital Marketing and Engagement at Sheppard Pratt
Michael Hendell Manager of Strategic Planning for Northside Hospital
Sarah Murlin Marketing Manager at Reid Health
Nick Hanson Public Affairs and Media Relations Manager at Gillette Children's
Michelle Luna Toscano Senior Marketing Business Partner at Renown Health
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| Melissa Fors Shackelford Board Director, Healthcare Executive |
Inova (submitted by Abby See, VP, Marketing & Digital) |
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| Stony Brook Medicine (submitted by Elizabeth Popwell, Chief Strategy and Transformation Officer) |
Dayton Children's Hospital |
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| Connecticut Children's (submitted by Deb Pappas, VP, Chief Marketing & Communications Officer) |
Spyhop Media & Marketing (submitted by Mari Carswell, President) |
Dayton Children's Impact Report
On Our Sleeves at Dayton Children’s is focused on empowering adults to feel confident and comfortable with discussing mental health and wellness with the children in their lives. By reaching out to community organizations, school systems, healthcare providers, patient families, caregivers and parents, we are working to build a world where mental health is part of the upbringing of every child. Since launching the program in the Dayton region we have added over 7,000 people to our email community and consistently see a 30% email open rate! Through our annual survey we also know that 83% of respondents rated our email content as very or extremely helpful. Our greatest successes at adding people to the community has been through free resources mailed to people's homes. To date we've mailed conversation card packs and an emotion explorer activity book. Both campaigns reached over 3000 families individually all across the country! Through this program we are making a big impact in our community to break the stigma for mental health and help caregivers with prevention techniques that will hopefully impact generations to come.
Submitted by Grace Jones, Consumer Branding Director
2022 Providence Community Benefit Snapshot
In 2022, Providence ministries and affiliates invested nearly $2.1 billion in community benefit programs, including free and discounted, low-cost (charity care) and uncompensated and subsidized care. This is our largest investment in community benefit to date and represents an increase of more than $600 million since 2019.
Submitted by Alan Shoebridge, AVP National Communication, SHSMD Board President
Gillette Children's Values Rollout
The marketing and communications team created a comprehensive plan to introduce new values to the organization as part of brand refresh. Attached is a brief deck showing the new values and highlighting some of the initiatives to introduce.
Submitted by Chad Dillard, Chief Marketing Officer
Blue Ridge Hospice Press Release
Blue Ridge Hospice is bringing together and collaborating with other like-minded nonprofit hospices to create a large mission-driven and locally based hospice & palliative care affiliations in the Mid-Atlantic region.
Submitted by Emma Dekker-Arellano, Manager of Marketing & Communications
"What an amazing honor to be chosen as a 2023 SHSMD Rising Star. It is not lost on me that I am on the same list as many talented young professionals from strong health systems throughout the country. I’ve had the opportunity to make new connections, learn from industry leaders, and stretch the bounds of my current skill sets to continue to grow. I feel very fortunate to be chosen for this award. My Director, Judi Willett, ignited my passion for serving others in the health care industry. She saw leadership potential in me before I even saw it in myself. I would not be where I am today in my career without her support and belief that I was capable of doing big things. I am constantly inspired by the stories of health journeys from our patients. When I hear stories of patients who took action because of information out in the market that my team had a hand in producing, I just feel overwhelmed with the magnitude of the impact we an have in keeping our neighbors healthy. I am also constantly inspired by the bravery of patients who overcame tough challenges and their desire to help others by sharing their experience. No better motivation as a healthcare strategist.” - Sarah Murlin, Marketing Manager, Reid Health
"Woman’s Hospital is the only freestanding, private, non-profit specialty hospital for women and infants in the country. It is an incredibly special place to work and to receive care (spoken by someone who had both of my babies here!) Our mission is to improve the health of women and infants, and I truly believe we do this better than anyone else. As a leader on our Epic implementation team, it is my team’s responsibility to ensure our staff are fully trained and prepared to provide the same excellent care we are known for at go-live and beyond. Implementing a new electronic health record is one of the largest projects our hospital has ever undertaken, and there are so many pieces needed to fall into place to get us ready for go-live. Not only will the new tools that come with this Epic install help our staff perform their jobs more efficiently, but it also will enhance the care we can provide to our patients. It’s exciting to be part of something so important to our organization that is shaping the future of care at Woman’s." - Caroline Isemann, Director, Epic Communications & Training, Woman's Hospital
"Beginning in February 2023, the United States to began experiencing the worst chemotherapy drug shortage the country has ever seen. Members and staff of the Society of Gynecologic Oncology swiftly moved into action, creating meaningful and descriptive communiques for providers to reference in chemotherapy drug distribution; completing outreach to national media sources for story development on consequences of the shortage; creating and releasing webinars on the topic for health providers, patients, survivors, care partners, and the general public; and advocating for federal policies to be prioritized and put into place to prevent future shortages and mitigate the risks associated with existing shortages. These public relations and communication strategies were deployed to ensure that we can, indeed, shape a future where gynecologic cancer patients can rest-assured knowing that the life-saving drugs used to treat their cancers will be in supply and may be effectively deployed through their cancer journey. All efforts are captured on the SGO website here." - Elizabeth Kix, Chief Marketing and Communications Officer, Society of Gynecologic Oncology
"The Digital Strategy/Web Team within the Department of Communication is working on a website digital transformation for Michigan Medicine, which includes the health system and medical school. This work is truly transformational for the users of our websites – faculty, learners, researchers, patients, and families. The current Michigan Medicine external web presence does not express the Michigan Medicine vision. The team has worked with stakeholders across Michigan Medicine to create a vision for this new website presence centered around four primary sites: Enterprise, Research, Education, and Clinical, with overarching inter-site navigation to create a system-wide sense of place, establish seamless pathways between the sites, and establish the cohesive presentation of the tripartite mission and its value. The Enterprise site was introduced in early 2023, and the remaining sites will be operational this fall and next spring. The Web team, through their work with faculty and staff across dozens of departments, is recognized as a positive force and team-builder outside of their own unit. They are a role model for collaboration and influence, achieving positive outcomes through smart change management focused on understanding the needs of our team members and those they serve. They are leading the way to one platform, four sites—One Michigan Medicine." - Rose Glenn, Chief Marketing & Communications Officer, Michigan Medicine
"I've built and am developing further the ability to leverage the Transparency in Coverage files the payors have to release each month to find out what our competitors' base rates are for each MS-DRG, CPT, HCPCS, APC, and RevCode. It has been very illuminating." - Abraham Gage, System VP, Strategy & Business Intelligence, UofL Health
"We work with health systems across the U.S by utilizing data/analytics to help health systems create patient focused real estate footprints, helping to deliver care closer to where their patients reside. This in turns helps to improve patient satisfaction, patient experience and patient outcomes by having greater access to preventative care." - Craig Gambardella, Vice President, TSCG MD
SHSMD Resources Spotlight
Get a sneak peak of some of the best reviewed sessions from SHSMD Connections 2023 Conference for health care strategists, marketers, and communicators!
Hear the Stories of Various Health Care Strategists, Leaders, and Creatives
By The Numbers: MarCom is a benchmarking tool that provides health care organizations with insights into their marketing and communication efforts. Complete the survey by Friday, November 17, to receive FREE access to the high-level aggregate dashboard later this year. As a paid subscriber, you’ll have full access to all reports with customizable comparisons, advanced filtering tools, unlimited benchmarks, and interactive custom reporting to inform your future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.