See How Your Team Stacks Up with By the Numbers: MarCom

Get the insights you need in Panel 1 to benchmark your MarCom budget, compare staffing levels, and start measuring how your organization stacks up nationally.

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2027 SHSMD Call for Nominations Is Open

Nominate yourself or a colleague to serve as an SHSMD Advisory Board member, Strategic Fellow, or President-Elect. Help guide the profession and represent diverse voices across health care. Open Feb. 2 – Mar. 6, 2026.

Health Care 101: How the System Really Works

New to health care or changing roles? Quickly build confidence by understanding how the system really works and how decisions get made across hospitals, payers, and policy in the Orientation to Health Care course starting on Mar. 3.

New Release: Futurescan 2026

The newest edition of Futurescan is officially live. SHSMD members get free digital access to the full publication, featuring national trends, expert perspectives, and strategic implications for planning teams.

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2026 Calendar of Health Observances & Recognition Days

With over 240 health observances, this calendar is a comprehensive guide for organizing community events, shaping communications, and planning social media campaigns.

Executive Dialogue Report 2025

As health care leaders shift from crisis management to long-term strategy, traditional strategies may no longer address today’s evolving challenges. The SHSMD Executive Dialogue, sponsored by Kaufman Hall, explores innovative initiatives and partnerships to shape the future.

Explore live and on-demand education built for today’s health care strategists.

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Health Care Marketing, Communications & Strategy

SHSMD equips health care strategists, marketers, and communicators with the knowledge, tools, and connections needed to drive measurable impact. From strategic planning and digital engagement to communications and analytics, SHSMD helps professionals turn insight into action and stay ahead of change in a complex health care environment.

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Marketing

Campaign strategy, analytics, digital marketing, and AI

Strategic Planning & Business Development

Enterprise strategy, growth planning, and performance alignment

Communications & Public Relations

Messaging, reputation management, and media relations

All Resources

Research, reports, tools, and member-exclusive content

New Resources

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Toolkit

Quick Tools for Success

Fast, practical tools built for busy health care strategists. Pressure test your plans, align stakeholders, and move from insight to action without starting from scratch.

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Toolkit

Unlock Data: Tools Built for Health Care Marketers

Turn data into decisions. A set of focused tools that help you interpret performance, prioritize channels, and make smarter day to day marketing calls.

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Research

Consumer Experience Reports Compendium

A curated set of recent research on consumer behavior, expectations, and access. Use it to inform growth strategy, service line planning, and experience design.

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Dashboard

MarCom Benchmarking

See how your budget, staffing, and channel mix compare. The interactive By the Numbers: MarCom dashboard helps you justify investment and identify gaps.

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Explore SHSMD

Quick links to featured programs, publications, and learning opportunities.

SHSMD25 Virtual

Access SHSMD25’s full lineup on-demand and dive into fresh, actionable insights.

Futurescan 2026

Strategic planning starts here. The latest Futurescan publication is now available.

Continuing Education

Join upcoming courses and webinars, or access on-demand sessions anytime.

Membership

Stay at the forefront of health care and advance your career with SHSMD by your side.

Upcoming Events

Mar

3

Orientation to Health Care

Event Begins: Tue, Mar 03, 2026

Learn More

Mar

11

Futurescan 2026 Webinar

Event Begins: Wed, Mar 11, 2026

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Mar

18

Transitioning from Mine to Ours: Developing Regional Service Line Strategies

Event Begins: Wed, Mar 18, 2026

Learn More

View All Events

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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