Stop Running Campaigns. Start Leading Strategy.

Earn the SHSMD Health Care Marketing Credential
April 7–May 21 | Virtual Course

See How Your Team Stacks Up with By the Numbers: MarCom

Get the insights you need in Panel 1 to benchmark your MarCom budget, compare staffing levels, and start measuring how your organization stacks up nationally.

The Trends That Will Reshape Health Care Strategy in 2026

Futurescan 2026 identifies the forces redefining growth, access, and consumer engagement. Built for leaders who need clarity before they commit resources.

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2026 Calendar of Health Observances & Recognition Days

With over 240 health observances, this calendar is a comprehensive guide for organizing community events, shaping communications, and planning social media campaigns.

Executive Dialogue Report 2025

As health care leaders shift from crisis management to long-term strategy, traditional strategies may no longer address today’s evolving challenges. The SHSMD Executive Dialogue, sponsored by Kaufman Hall, explores innovative initiatives and partnerships to shape the future.

Explore live and on-demand education built for today’s health care strategists.

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Where Health Care Strategy and Marketing Converge to Drive Growth

SHSMD equips health care strategists, marketers, and communicators with the knowledge, tools, and connections needed to drive measurable impact. From strategic planning and digital engagement to communications and analytics, SHSMD helps professionals turn insight into action and stay ahead of change in a complex health care environment.

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Marketing

Campaign strategy, analytics, digital marketing, and AI

Strategic Planning & Business Development

Enterprise strategy, growth planning, and performance alignment

Communications & Public Relations

Messaging, reputation management, and media relations

All Resources

Research, reports, tools, and member-exclusive content

New Resources

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Toolkit

Member exclusive | Quick Tools for Success

Fast, practical tools built for busy health care strategists. Pressure test your plans, align stakeholders, and move from insight to action without starting from scratch.

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Toolkit

Unlock Data: Tools Built for Health Care Marketers

Turn data into decisions. A set of focused tools that help you interpret performance, prioritize channels, and make smarter day to day marketing calls.

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Research

Consumer Experience Reports Compendium

A curated set of recent research on consumer behavior, expectations, and access. Use it to inform growth strategy, service line planning, and experience design.

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Dashboard

MarCom Benchmarking

See how your budget, staffing, and channel mix compare. The interactive By the Numbers: MarCom dashboard helps you justify investment and identify gaps.

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Explore SHSMD

Quick links to featured programs, publications, and learning opportunities.

SHSMD26 Connections

The conversations defining health care’s future start here.

Futurescan 2026

Strategic planning starts here. The latest Futurescan publication is now available.

Continuing Education

Join upcoming courses and webinars, or access on-demand sessions anytime.

Membership

Stay at the forefront of health care and advance your career with SHSMD by your side.

Upcoming Events

Apr

1

SHSMD Sponsored Webinar 2026 | Differentiating Your Brand Through the Mobile Experience

Event Begins: Wed, Apr 01, 2026

Learn More

Apr

1

SHSMD’s 2026 Member Orientation

Event Begins: Wed, Apr 01, 2026

Learn More

Apr

7

Health Care Marketing Plans, Communications & Market Research

Event Begins: Tue, Apr 07, 2026

Learn More

View All Events

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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