Top Quarterly SHSMD Resources
Check out the most accessed and most downloaded content from Q1 of 2025!
Take your career and skillset to the next level by leveraging our variety of complimentary member resources. From courses to publications, these can't-miss tools are designed to support health care strategy professionals across numerous disciplines.
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- Value-Based Care (clip from Orientation to Health Care course) - We heard back from participants that one of the most valuable lessons in this year's Orientation to Health Care was about value-based health care. We're providing a short clip of Tina Ervin, Vice President, Strategic Planning & Business Development at Mary Washington Healthcare, discussing the basics of VBC and the examples of how it's working right now.
- SHSMD Member Career Journeys - We’re looking for volunteers to participate in SHSMD’s Career Journey Spotlights. This initiative highlights the diverse career paths of SHSMD members by sharing your real-world experiences, challenges, and achievements. Volunteers will complete a brief survey and answer questions about their career journey, and responses will be featured on our website. If you’d like to be featured, please complete this survey. We’d love to share your story!
Most Visited Web Pages
- 2025 Calendar of Health Observances & Recognition Days - Our 2025 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2025 initiatives.
- By the Numbers MarCom - The only tool on the market designed by health care MarCom professionals, for health care MarCom professionals, By The Numbers: MarCom is a benchmarking tool that analyzes various performance metrics to help organizations better understand their marketing effectiveness and identify areas for improvement. By The Numbers: MarCom can be used to inform future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.
Podcasts
- Using the Power of Strong Health Care Brand to Minimize Disruption from New Competitors
Marketing/ Strategic Planning/ Business Development
- How We Built a Thought Leadership Engine to Amplify a Rural Health Care System
PR/ Communications
- Women in Leadership: Keeli John
Strategic Planning, part of our Women in Leadership series
MySHSMD Community Posts
- Mandatory Signage
Small & Rural Organizations
- Physician Directories
Marketing
- Health Literacy in Patient-Facing Info/Flyers/Communications, etc.
Public Relations & Communications
- Looking for Website Design Vendor Recommendations
Marketing
- Looking for a Marketing Agency
Marketing
- Media Relationships
Public Relations & Communications
- Social Media Management Tool
Public Relations & Communications
- Media Monitoring Services
Public Relations & Communications
- Seeking Incredible Brand Agency
Strategic Planning
- Market Research Firm Referrals
Strategic Planning
Spectrum Articles
- "How Marketing and Communications Outreach Can Help Close Gaps in Children’s Mental Health Awareness"
Innovation & Cross-Disciplinary Solutions
- "Understanding and Execution Key to Mastering Patient Engagement"
Marketing & Digital Engagement
- “Forward Together:” An Interdepartmental Approach to Strategic Planning Implementation"
Strategic Planning
SHSMD Webinars
Building a Personal Brand Why It Matters for Career Success and How to Do It
Your personal brand is one of your most valuable career tools. In this webinar, Alan Shoebridge, AVP of National Communications at Providence and SHSMD past president, shares practical strategies for building a strong, authentic brand—both online and offline. Learn how to showcase your unique strengths and take a special deep dive into using LinkedIn to grow your visibility and open new doors.
Coming Soon in Q2!
- Education Calendar - Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online credential or certificate courses. Our popular credential course, Public Relations and Communications in Health Care Settings, starting June 10 covers essential topics such as “Navigating Communication Through Turbulent Times.” A 2025 eLearning Season Pass provides major savings on our top-rated programs!
- SHSMD Connections Annual Conference - Join us at SHSMD Connections, October 12-14, in Dallas, TX - where health care strategy comes to life. Designed specifically for health care strategists, marketers, communicators, and business development professionals, our conference delivers cutting-edge education, peer collaboration, and real-world solutions to help you drive meaningful impact in your health care organization.