Resource Library

Join Alan Shoebridge, Associate Vice President, National Communications at Providence and SHSMD’s past president, for this webinar where he'll be leading a discussion on how to build your personal brand with a special deep dive focus on using LinkedIn to establish a solid foundation.

Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.

Calling all small marketing teams with big goals! Join us to connect with peers, share ideas and discover practical strategies to make a big impact, even with limited resources.

Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.

Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

This presentation will cover the steps Baptist Health Jacksonville took to develop a comprehensive patient growth strategy, review the data required to measure and manage performance, review the lessons learned for optimizing internal communications, and dive into specific operational changes required to make meaningful shifts in patient growth initiatives.

This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

Learn how Mount Sinai achieve the following goals by creating, managing and integrating an online condition-based community.

Leaders from Piedmont Healthcare will explore strategies they used for creating a seamless digital experience for patients and the keys to developing a tightly integrated, hassle-free digital health platform, including ways to assess the ROI of digital front door initiatives.

Join us for an insightful conversation with Guthrie to learn the most common mistakes health systems make when leveraging data.

This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.

Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.

Learn from 2 hospitals how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.