Resource Library

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.

Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.

Hear Joshua Stout, Market Research Manager, Guthrie Clinic, discuss how Guthrie used data insights to plan strategic initiatives for their Sports Medicine program, focusing on Physical Therapy (PT).

This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!

This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Enhance your team's expertise with the SHSMD 2025 eLearning Season Pass, designed for health care strategists, marketers, communicators and planners. With just a few clicks, your entire team gains access to a wealth of tailored, live and on-demand content that fits their unique skill levels and interests. It's the simplest way to provide continuous learning opportunities for your staff, empowering them to grow professionally at their own pace, while staying ahead in their field. Invest in their development today and make team training easy, flexible and impactful with SHSMD's hassle-free eLearning Season Pass.

Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.

Hear strategies and insights for determining the right media mix when facing these factors and others.

HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.

This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

 

The Early Careerist and Young Professional’s GuideAs an early careerist or young professional in health care strategy, the Society for Health Care Strategy and Market Development (SHSMD) recognizes that you may have unique questions and needs compared to seasoned professionals.

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!

 New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive deep into the SHSMD toolbox, including:

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.