Webinar: Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches

There is a widespread assumption that brand and service line marketing should be "matched luggage," meaning they should look the same, use the same creative, and follow the same messaging. While this is often the goal and can be effective, it is not always the best path forward. This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Learning Objectives:

1. Identify and discuss scenarios where the matched luggage approach is effective and where it might not be the best strategy.
2. Learn strategies for decoupling brand creative and messaging from service line marketing creative and messaging, allowing for a more powerful brand approach
3. Gain insights through examples and lessons learned from leading organizations that have used this approach successfully

DATE & TIME: 

Wed, Sep 25, 2024 | 12p.m. - 1p.m. CT | 1p.m. - 2p.m. ET | 10a.m. - 11a.m. PT

SPEAKERS:

Chris Bevolo, Chief Transformation Officer at BPD
Suzanne Spruce, APR, Senior Vice President and Chief Marketing & Communications Officer at Northern Light Health

SPONSORED BY BPD Healthcare