Health Care Marketing Plans That Work
A marketing plan serves as the blueprint for all marketing efforts. This publication by SHSMD author and renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
- Performing a market audit
- Developing a market position
- Formulating marketing objectives, strategies and actions
- Establishing marketing measures
- Determining return on investment.
Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.
Related Resources
Courses
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment,…
Guides/Reports
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience.…
Guides/Reports
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to…
Toolkits/Methodology
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ…
Webinars
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.