Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.
Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
| Upcoming Live Programs |
| Nov 5 - Jan 31 | Strategic Planning in Health Care
Credential Course |
| Feb 4 - Mar 6 | Orientation to Health Care
Certificate Course |
| Apr 1 - May 27 | Health Care Marketing Plans, Communications, and Market Research
Credential Course |
| On Demand Programs |
| October - December | Social Media Strategies in Health Care
On Demand Course |
| August - December | Foundations of Physician Strategy for Health Care Marketers
On Demand Course |
| July - December | Leveraging AI in Health Care Marketing and Communications
On Demand Virtual Seminar |
| May - December | Foundations of Analytics for Health Care Strategists
On Demand Course |
| May - December | Foundations of Public Relations and Communications in Health Care Settings
On Demand Course |
| Dec 11 | #Let'sGetSocial: What is the Risk of Social?
Educational Webinar Co-hosted with ASHRM |
| Nov 7 | Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results
Sponsored Educational Webinar |
| Nov 6 | Supporting Service Line Growth and Development with the Power of Data
Sponsored Educational Webinar |
| Oct 30 | Reaching the Right Audiences: How Health Care Organizations Market to Consumers
Sponsored Educational Webinar |
| Oct 23 | How to Boost Your Brand Using Audio & Video Podcasts
Sponsored Educational Webinar |
| Sept 25 | Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches
Sponsored Educational Webinar |
| Sept 18 | How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing
Sponsored Educational Webinar |
| Aug 21 | The Never-ending Challenge of Balancing Brand and Service Line Marketing
Sponsored Educational Webinar |
| Aug 14 | The Single Metric to Measure Health System Growth Success
Sponsored Educational Webinar |
| May 8 | Developing Provider “Scorecards” for Patient Leakage Measurement
Sponsored Educational Webinar |
| March 20 | Beyond the Buzz: What Health Care Marketers Need to Know About AI
SHSMD Educational Webinar |
| March 13 | 5 Best Practices for Integrating Market and Provider Data into Your Health System Management Structure
Sponsored Educational Webinar |
| Feb 14 | Balancing New Imperatives for a Changing Environment: Highlights from Futurescan 2024 Health Care Trends and Implications
Special Futurescan 2024 Webinar |
| Jan 2024 | How a Heart Hospital Uses Health Observance Content to Acquire Cardiac Patients
Sponsored Webinar |
| Nov 15, 2023 | Using Data to Think Outside the Health System “Box”: Evolve Strategic Planning for Improved Patient Engagement
Sponsored Webinar |
| Nov 8, 2023 | Doing More with Less: Redefining Audience Targeting with AI & Predictive Analytics
Sponsored Webinar |
| Oct 11, 2023 | Key Market and Provider Metrics to Drive Strategic Service Line Growth
Sponsored Webinar |
| Oct 4, 2023 | 5 Secrets to Hospital Podcasting
Sponsored Webinar |
| Sept 27, 2023 | Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Sponsored Webinar |
| Sept 26, 2023 | SHSMD By The Numbers | MarCom: DEI Survey Findings
Membership Meet Up |
| Aug 30, 2023 | Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Sponsored Webinar |
| Aug 16, 2023 | Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy
Sponsored Webinar |
| July 12, 2023 | How to Navigate the Funnel Wars
Sponsored Webinar |
| June 15, 2023 | We Are Health Care: AHA Initiative to Amplify Hospital Stories
Webinar Co-Hosted with the AHA |
| June 8, 2023 | Analytics Concerns? Google Alternatives to Consider
Sponsored Webinar |
| May 17, 2023 | Measurement: Proving the Value of Marketing
Sponsored Webinar |
| May 3, 2023 | Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI
Sponsored Webinar |
| Apr 26, 2023 | Latest Cyber Threats, Legislation and Policy Updates
Webinar Co-Hosted with AHRMM |
| Apr 12, 2023 | Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
Webinar |
| Apr 5, 2023 | The New Playbook: Creating Measurable ROI through Sponsorships
Sponsored Webinar |
| Mar 29, 2023 | 5 Key Primary Care Considerations to Drive Access and Lives Capture
Sponsored Webinar |
| Mar 22, 2023 | Can Tech Solve Patient Access to Behavioral Health?
Sponsored Webinar |
| Feb 22, 2023 | Engaging Physicians in Digital Marketing
Sponsored Webinar |
| Feb 17, 2023 | How to Use Health Awareness Days to Elevate Your Communication Strategy
Sponsored Webinar |
| Feb 15, 2023 | New Strategic Realities in a Post-COVID World: Highlights from 2023 Futurescan Health Care Trends and Implications
Futurescan 2023 Webinar |
Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.
