How to Boost Your Brand Using Audio & Video Podcasts

Ready to boost your brand and connect with your community like never before? Join us for this insightful webinar where we’ll dive into the power of video and audio podcasts to elevate your hospital’s visibility and engagement. Bill Klaproth from DoctorPodcasting teams up with the crew from Silver Cross Hospital in New Lenox, IL, to share real-world tips and tricks for creating buzzworthy content, promoting it on social media, distribution on platforms like Spotify and YouTube and more. Plus, learn all the clever ways you can repurpose your podcast content into even more marketing gold! This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!

Learning Objectives:

1. Discover how to drive engagement through promotion with social media, website, email, YouTube and other examples.
2. Identify steps to develop your own audio and video podcast strategy, including audience definition, topic construction, technical information and more.
3. Participants will walk away with real-world tips and tricks to start, manage and promote your cool audio/video podcasts.

SPEAKERS

Bill Klaproth
Director of Marketing and Production
DoctorPodcasting

Debra Robbins
Director of Marketing and Communications
Silver Cross Hospital

Shaun Zinck
Digital Media Specialist

*Sponsored by DoctorPodcasting 

*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.