Webinar | 5 Secrets to Hospital Podcasting

*View live recording here.

Wednesday, October 4, 2023 | 12:00p.m. - 1:00p.m. CT

This webinar will address the pressing challenges health care marketers face in effectively promoting their services in today's competitive landscape. Including issues of changing consumer behavior, building trust and credibility, physician engagement, as well as digital marketing and online presence. This webinar aims to help address and overcome these challenges through podcast marketing.  Participants will gain a comprehensive understanding of the five essential podcast secrets that can transform and assist with your hospital marketing strategies. These secrets encompass a range of topics including, clear audience definition, episode strategy, promotion and distribution, cross-platform repurposing, and overcoming common pitfalls. 

By delving into each of these secrets, attendees will learn practical strategies to enhance patient engagement, establish themselves as reliable healthcare providers, and ultimately drive growth for their hospitals.   Whether you have your own hospital podcast, want to start your own hospital podcast or just want to learn more about podcasting, this webinar will uncover the secrets that drive engagement, build trust, and elevate your hospital's brand through the world of podcasting.

Learning Objectives:

• Identify a Clear Audience Definition: Understand what audience you’re trying to reach – Consumer, Peer or Internal and the case usage for each. 
• Apply Effective Podcast Strategies: Including episode construction, promotion and distribution, cross-platform repurposing, and pitfalls avoidance. 
• Follow a plan to launch their own podcast: From conception to launch to distribution and more, participants will walk away with 5 secrets to utilize podcast marketing to effectively reach and engage target audiences.
  
   

Sponsored by Doctor Podcasting*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.