How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing

Event Format

Webinar

Date

Wed, Sep 18, 2024, 12:00 PM – Wed, Sep 18, 2024, 01:00 PM

Event Host

Open To

Members and Non-members

Description

Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics. In a field marked by razor-thin margins and tight budgets, measuring performance is crucial for health care marketing teams. What key metrics should you focus on? What makes health care marketing uniquely challenging to measure? And how can you achieve all this with a privacy-first approach?

Glenn will share his firsthand experience and digital marketing expertise, offering valuable insights and inspiration to help you navigate these challenges and excel in your marketing efforts. Don’t miss this opportunity to learn from the best in the field!

  1. Understand why a privacy-first approach is essential in health care marketing.
  2. Identify the key metrics for evaluating the performance of your digital marketing efforts.
  3. Explore the future of health care marketing analytics.

SPEAKERS:

Ray Mina, VP of Marketing at Freshpaint

Glenn Elliott, Strategic Marketing Executive, Manager of Digital Applications at Hackensack Meridian Health 

Sponsored by Freshpaint*
 
*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.  
 
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