Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results

Marketers are under constant pressure to churn out content that resonates, differentiates, and drives results. But how can you break free from simply "feeding the machine" and create content that truly connects with your audience?  Join TopRank Marketing’s seasoned experts for this timely webinar to explore practical strategies for aligning your content with your audiences’ motivations and intent, while also addressing the growing influence of generative AI in content creation and discovery. You'll learn how to harness EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) to optimize for both SEO and human engagement. We’ll also dive into using key integrated tactics like social media and influencer marketing to forge authentic connections that distinguish your brand in this era of AI and abundant content.

Learning Objectives:  
1.    Understand strategies for creating meaningful, user-centric content that stands out 
2.    Evaluate AI’s benefits, while evaluating and mitigating the risk of over-reliance   
3.    Apply best practices to optimize for visibility in SEO, GEO and social media all at once   
4.    Implement techniques to leverage influencers for building trust and authenticity

After registering for this webinar, you will receive an email with access information to the webinar recording.  

SPEAKERS:
Nick Nelson, Associate Content Director, TopRank Marketing
Jane Bartel,  Director of Search & Content Marketing, TopRank Marketing
 

*Sponsored by TopRank Marketing

*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.