The Never-ending Challenge of Balancing Brand and Service Line Marketing

Health system marketing leaders have the continual challenge of determining how to prioritize the twin strategies of brand building and service-line volume growth. The right balance depends on many factors - current organizational goals, market dynamics, clinical capacity, geography, competitor activity. In this webinar, attendees will hear strategies and insights for determining the right media mix when facing these factors and others.

Learning objectives:

1. Learn strategies and tactics from one of the leading health systems in the country on balancing the demands of brand building and service-line volume growth when planning media strategies.

2. Gain an understanding of the latest trends in health care media strategy, and how these trends can influence your media planning for brand and service-line marketing.

3. Explore real-world examples and best practices from leading health care organizations that have successfully integrated new strategies into their media plans.

Speakers:

Frank Carter

Vice President, Brand,

AdventHealth

Josh Donaghue

Vice President, Tradigital Media,

BPD

Julie Bricker

Vice President, Media Innovation and Integration

BPD