Marketing
Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.
*Co-hosted by ASHRM and SHSMD12-1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PTFREE for ASHRM and SHSMD Members, $99 for Non-Members
Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.
VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24The most timely health care strategy and market development programming happens at SHSMD's Connections Conference. We are the nation's leading event for health care marcom and strategy. The field comes together to share their findings, challenges and best…
WATCH THE REPLAY HERE
WATCH THE REPLAY HEREHealth system marketing leaders have the continual challenge of determining how to prioritize the twin strategies of brand building and service-line volume growth. The right balance depends on many factors - current organizational goals, market dynamics, clinical capacity,…
Save the Date! SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-15, 2025, for the premier event in health care strategy, where leaders in marketing, communications, planning and business development come together to network, share insights and shape the future of health care…
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.