Marketing
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. Futurescan 2025 draws on the subject matter expertise of several of the nation’s top health leaders to synthesize key trends that will shape health care. Tune into the upcoming…
Join Alan Shoebridge, Associate Vice President, National Communications at Providence and SHSMD’s past president, for this webinar where he'll be leading a discussion on how to build your personal brand with a special deep dive focus on using LinkedIn to establish a solid foundation.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
Calling all small marketing teams with big goals! Join us to connect with peers, share ideas and discover practical strategies to make a big impact, even with limited resources.
Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.
Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.
This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.
Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.