Marketing

Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.
Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.
This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.
Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.
VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.
Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.