Marketing
See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.
Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.
This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.
Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.
Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets.
Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.
Session Topics:
1. Physician Marketing and Partnerships
2. Content Strategy
3. Data and ROI Measurement…