Marketing

    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:
  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session
  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like…
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment.  Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand.  Hear how two leading health…
Do you have new approaches, best practices, or groundbreaking insights to share? Submit a proposal to be a speaker for SHSMD's in person and/or virtual conferences! We also have webinar options as well.
Sparking Change Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their…
Wednesday, October 26, 2022 | 12:00-1:00pm CT View the live webinar recording.