Marketing
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals…
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Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and…
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Click here to access the webinar recording and a PDF of the presentation.
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
For a PDF copy of the presentation, contact Evariant.
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Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.