Strategic Planning
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.
This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.
Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to…
VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-15, 2025, for the premier event in health care marketing strategy.
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.