Communications
Join us October 12-15, 2025 in Dallas, TX for the nation's leading conference for health care strategy and market development professionals.The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to…
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. This is…