How to Use Health Awareness Days to Elevate Your Communication Strategy

One resource that hospitals have found incredibly useful over the years is the SHSMD Calendar of Health Observances and Recognition Days. Hospital marketers across the county click on SHSMD’s health observance calendar dozens of times each year, but many of them probably don’t realize all the ways they can use these trending dates. We are talking with two hospitals that use health observances to plan out their monthly marketing content on blogs, social media, newsletters, and hospital employee communications. They are going to show you how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.

Learning Objectives

• Identify the best platforms to promote health awareness days messages.
• Examine how other hospitals are utilizing the Calendar of Health Observances and Recognition Days to educate their communities

Sponsored by Baldwin Publishing*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.