Communications
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Physician burnout is on the rise. Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements. As physician burnout increases, patient care and volumes are negatively impacted…
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.By understanding the entire patient buyer’s…
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
Return to SHSMD COVID-19 Conversations Series
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.