Communications
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socialsāall by executing a āvideo-to-blogā content strategy.
Learn from 2 hospitals how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
Explore this on-demand course on AI in health care marketing. Explore practical strategies, real-world workflows, and on-demand content that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.Why it matters: According toā¦
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or goā¦
Check out this SHSMD Connections 2022 session presentation covering a successful campaign from The Robert Wood Johnson Foundation (RWJF) that addressed: Health disparities, Inequities and Social determinants of health.