Public Relations and Communications in Health Care Settings

The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.
 

What You’ll Learn

• Explore internal and external communication strategies for today’s health care landscape.
• Understand the evolution of the digital workspace and its impact on communication.
• Master brand journalism and content strategies across earned, owned, and paid media.
• Build a strategic communications framework and learn how to measure its impact.
• Gain strategic insights to position yourself as a trusted senior advisor and influence meaningful organizational change.
   

The Use-Case Assignment: Your Core Takeaway

Throughout the series, you’ll select a real-world challenge directly relevant to your role and engage in collaborative exercises with fellow learners and expert faculty. This hands-on approach ensures you’ll engage with the course content and apply it to a real-world example from your own organization.