Public Relations and Communications in Health Care Settings Credential
June 10 – July 15, 2025
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.
What You’ll Learn
- Explore internal and external communication strategies for today’s health care landscape.
- Understand the evolution of the digital workspace and its impact on communication.
- Master brand journalism and content strategies across earned, owned, and paid media.
- Build a strategic communications framework and learn how to measure its impact.
- Gain strategic insights to position yourself as a trusted senior advisor and influence meaningful organizational change.
The Use-Case Assignment: Your Core Takeaway
Throughout the series, you’ll select a real-world challenge directly relevant to your role and engage in collaborative exercises with fellow learners and expert faculty. This hands-on approach ensures you’ll engage with the course content and apply it to a real-world example from your own organization.
Dates and speakers will be announced soon. Module descriptions may be updated as details are finalized.
Module 1: Introduction and the Evolution of Internal Communication
This module explores the latest trends in internal communication, highlighting the emergence of new skills and roles. It covers effective communication models for driving change, emphasizing the importance of leaders and managers as conversationalists. The module also delves into storytelling and purpose-driven communication, trends in communication channels and intranets, and specific trends relevant to health care professionals today.
Module 2: External – Brand Journalism and Trends
This module covers new health care communication trends, emphasizing the skills needed to maximize content through multi-channel amplification and measurement. It highlights strategies to amplify messages across various channels, integrate the PESO model (earned, owned, shared, and paid media) into existing communication programs, and demonstrate the value of communication efforts to the C-suite. Additionally, it shares best practices from leading health care brands.
Module 3: Strategic Frameworks for Communication Professionals
This module focuses on framing strategy and goal setting, emphasizing the principles of evaluation to measure the impact of communication efforts. It provides practical approaches to research and evaluation, helping you effectively assess and enhance your communication strategies.
Module 4: Navigating Communication Through Turbulent Times
This module focuses on reframing DEI and crisis communication strategies to help organizations navigate contentious climates. It covers a broad range of topics, including state vs. federal issues, and offers guidance on managing social media during crises.
Module 5: Participant Case Studies
Throughout the series, you’ll select a real-world challenge directly relevant to your role and engage in collaborative exercises with fellow learners and expert faculty. Hear from your peers and present your own project. This hands-on approach ensures you’ll engage with the course content and apply it to a real-world example from your own organization that you can use.