Communications
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior. Example: Convey a convincing business case that combines a compelling story and supporting data.
Relates to: Be Nimble to Exceed the Rate of…
Definition: Establish and maintain effective human connections with others inside and outside the organization; actively listen and connect relevant interests to develop partnerships.
Relates to: Tell Stories. Create Experiences
DEVELOPMENT SUGGESTIONS
Definition: Accept that some conflict is healthy and productive; consider different viewpoints, especially those that differ from your own; manage conflict effectively toward positive dialog and outcomes.
Relates to: Integrate and Co-Create
DEVELOPMENT SUGGESTIONS
Definition: Create and convey a clear vision, express ideas fluently and coherently
Relates to: Generate Data-Driven Insight
DEVELOPMENT SUGGESTIONS