SHSMD By the Numbers Webinar | What the Numbers Say: MarCom Budgeting Benchmarks for Health Care Leaders

Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like organizations.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom. Join us to learn more about your peers – and consider how this data might help your budget plans for the future.

This webinar answers the following questions:

• How do different organizations with similar characteristics compare on market spend and team size?
• What functions are marketing/communications departments performing? 
• How many full-time equivalents (FTEs) staff these departments? 
• What are the actual expenses for each operating area?

PRESENTERS:

Peter Miller
Executive in Residence, Endeavor Management

Nick Reposa
Director, Marketing Research, Endeavor Management