Marketing
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work,…
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before…
This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.