Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI

Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute? Wish it could finally settle into its prime with the confidence and capability that comes with experience? You’re not alone. Marketing teams large and small struggle to hit their stride and mature their content strategy and operations. In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI. You’ll also get a behind-the-scenes look at how Hackensack Meridian Health, a 18-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its content marketing strategy and program.

Learning objectives:

• Assess the content maturity level of your organization and develop a plan for increasing that level.
• Create a content strategy that is tied to organizational goals and can deliver measurable results.
• Learn to deliver consistent ROI and communicate that to your leadership to gain buy-in for your content strategy and program.

*Sponsored by GLC

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.