Marketing
Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing.
Agenda
Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation.
Learning Objectives
Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation.
After this session:
Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation.
In this session
Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.
Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.
The Marketing in Health Care: Marketing Plans, Communications and Market Research credential series is facilitated by recognized experts in the field and covers the essentials of health care marketing.
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually…