Marketing
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. This is…
Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.
Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets.
Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.
Session Topics:
1. Physician Marketing and Partnerships
2. Content Strategy
3. Data and ROI Measurement…