5 Essential Best Practices for Email Marketing in Health Care

Email marketing drives the strongest ROI of any marketing channel, returning $42 on average for every $1 spent, and it's an essential tool for building personalized marketing journeys that drive results. Learn how to effectively integrate personalized email tactics in your marketing strategy while navigating HIPAA regulations around personal health information. This webinar, hosted by the health care email marketing experts at Paubox, will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Learning Objectives:

• The importance of personalization in email marketing and tips for delivering it
• HIPAA requirements related to email and how to navigate them
• Best practice email templates for engaging patients, donor and other target audience

Sponsored by Paubox*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.