How a Heart Hospital Uses Health Observance Content to Acquire Cardiac Patients

In this short presentation, the Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.  

The campaign's foundation is a Cardiac Wellness blog that features heart health tips, recipes and even podcasts that celebrate Health Awareness Days. The blog engages a rapidly growing following with more than 30,000 people subscribing to the hospital newsletter since the blog was introduced.

Learning Objectives

• Identify ways to use health observances in various forms of health care marketing.
• Examine how a heart hospital utilizes health observances to increase patient volume.

Access the 2024 Calendar of Health Observances & Recognition Days to help plan for the remainder of the year.

Sponsored by Baldwin Publishing*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.