Reaching the Right Audiences: How Health Care Organizations Market to Consumers

Health care providers spend up to 85% of their marketing budgets on Google ads, but the average click rate is just 6%. This highlights a significant challenge in effectively reaching patient and consumer audiences. Definitive Healthcare has uncovered gaps in messaging and targeting that impact health care organizations as they engage with local patients and consumers, driven by the growing role of social media and digital tools in the marketing landscape.

In this webinar, Definitive Healthcare will share insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers. Our speakers will also discuss common ways providers are engaging with their consumers, the most effective data for targeting audiences, and the roadblocks health care marketers face, offering practical strategies to improve targeting efforts.

Learning objectives:
1. Compare health care marketing trends and campaign options.
2. Analyze health care consumer marketing campaign strategies.
3. Apply data-based consumer targeting techniques

SPEAKERS:
Michelle Liro, SVP, Marketing, Definitive Healthcare
Maggy Tieche, Senior Market Research Manager, Definitive Healthcare
Lindsey Weissenbach, Director, Programmatic Activation Claims, Definitive Healthcare

*Sponsored by Definitive Healthcare