Resource Library

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.

Part II - Baptist Health Jacksonville Case StudyLive webinar: Wednesday, March 23, 2022 | Noon-1:00 p.m. CentralWatch the webinar recording.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

The Thought Leader Forum report, sponsored by Kaufman Hall, shares what senior leaders feel about the profound impacts of the COVID-19 pandemic, the many changes made in response, and what health care will look like post pandemic. 

Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.

Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 

Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.

EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.

Hospital-at-home enable some patients who need acute-level care to receive care in their homes, rather than in a hospital. This care delivery model has been shown to reduce costs, improve outcomes and enhance the patient experience.

This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.

This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.

In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.

This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As more and more people turn to contactless solutions for everyday problems, health care brands need to ensure they can deliver the best possible patient experience no matter where it takes place.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.

One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.