Resource Library

The PowerPoint presentation, Futurescan 2022, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.

Digital entry points to care are so important that they affect consumer healthcare purchasing. Ninety percent of patients don’t feel obligated to stay with providers that don’t offer a good digital experience. To succeed, your digital front door must be created using an integrated mobile strategy that offers a seamless experience across the patient journey. This checklist provides the three most critical things to consider in that mobile strategy.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”

Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.

Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty.

Part II - Baptist Health Jacksonville Case StudyLive webinar: Wednesday, March 23, 2022 | Noon-1:00 p.m. CentralWatch the webinar recording.

Part I - Best Practices for Data Utilization and MeasurementLive webinar: Wednesday, March 9, 2022 | Noon-1:00 p.m. CentralWatch the webinar recording.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

The Thought Leader Forum report, sponsored by Kaufman Hall, shares what senior leaders feel about the profound impacts of the COVID-19 pandemic, the many changes made in response, and what health care will look like post pandemic. 

SHSMD Members and Nonmembers: View the recorded webinar below.

Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.

Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 

View the recording Live Webinar: November 10, 2021

Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.

In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.