Resource Library

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14 in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.

Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.

Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.

This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.

Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.

This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).

Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The guide serves as an essential strategic planning tool, helping hospital and health system leaders prepare themselves and their organizations for the future.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.