Resource Library

Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.

*Co-hosted by ASHRM and SHSMD12-1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PTFREE for ASHRM and SHSMD Members, $99 for Non-Members

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.

 

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24The most timely health care strategy and market development programming happens at SHSMD's Connections Conference. We are the nation's leading event for health care marcom and strategy. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care. Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024!

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024 in Denver, Colorado.Attendees can expect:

 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement  

   

   

  Learn from this SHSMD Connections 2022 presentation how to think differently about your paid media placements.  

  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives