Community Marketing: How to Gain Mindshare and Measure Results

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To establish trust, consideration, and open lines of communication with the local community, hospital systems should aim to gain mindshare throughout their markets. Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

Learning Objectives:

• Learn how companies can gain mindshare in a market with local community marketing.
• Learn best practices for investing in local sports sponsorships as a community marketing channel with a case study from Children's Health.
• Leave with a playbook on how to measure community marketing's impact on your business.

Sponsored by LeagueSide *

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.