How to Navigate the Funnel Wars

The growing incursion of new care delivery entrants, from Amazon Health to CVS to Apple to Walgreens, poses a looming threat to traditional health systems. One of five industry predictions in the 2022 book Joe Public 2030, the “Funnel Wars” describes how these new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care. It’s a battle for the patient relationship, and one health systems can ill afford to lose. How is this prediction already shaping the market? How should hospitals and health systems be looking to adjust their offerings to compete with disruptors? What do patients think of this disruption? Hear healthcare marketing experts Matt Gove, Ellen Donahue-Dalton, and Chris Bevolo discuss and debate what lies ahead.

Learning Objectives:

• Analyze the potential impact of the “The Funnel Wars” 
• Evaluate how your organization is prepared – or not – to fight this battle
• Apply insights from the expert speakers to have informed discussions and develop a path forward

Stephanie Wierwille
EVP, Integrated Marketing
Revive

Ellen Donahue-Dalton
Chief Marketing Officer 
VillageMD

Matt Gove
Sr. Advisor 
Loyal

Sponsored by Revive*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.