Building a Digital Front Door Without an Adoption Strategy? Think Again …

UTSW has one of the top 5 MyChart adoption rates in the state and sought to integrate that success within a single mobile strategy. Additionally, they incorporated dozens of other digital point solutions, such as asking patients to use MyChart for messaging doctors, getting test results, paying bills and more.  Learn how they created a strategy and built buy-in from internal and external stakeholders. Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week. 

Learning Objectives: 

• How to incorporate a product adoption strategy into your Digital Front Door
• Identify some best practices on how to engage internal stakeholders with your Digital Front Door strategy 
• How to accelerate your time from acquisition, to build, to launch

SPEAKERS:

Chelsea Kleen - UT Southwestern Medical Center, Director, Health System Emerging Strategies

Rebecca Imbimbo - DeliverHealth, Marketing Consultant - Digital Strategy