Building a Digital Front Door Without an Adoption Strategy? Think Again …
Wednesday, November 16, 2022 | 12:00-1:00pm CT
View the live webinar recording.
UTSW has one of the top 5 MyChart adoption rates in the state and sought to integrate that success within a single mobile strategy. Additionally, they incorporated dozens of other digital point solutions, such as asking patients to use MyChart for messaging doctors, getting test results, paying bills and more. Learn how they created a strategy and built buy-in from internal and external stakeholders. Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.
Learning Objectives:
How to incorporate a product adoption strategy into your Digital Front Door
Identify some best practices on how to engage internal stakeholders with your Digital Front Door strategy
How to accelerate your time from acquisition, to build, to launch
Sponsored by DeliverHealth*
* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.
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SPEAKERS
Chelsea Kleen
Director, Health System Emerging Strategies
UT Southwestern Medical Center
Rebecca Imbimbo
Marketing Consultant - Digital Strategy
DeliverHealth