Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care

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After several years of rapidly changing customer expectations and priorities, and increasing disruption in the industry, health care organizations face a crossroads. While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement. Activation alone is not enough. Health care organizations historically have created solutions that work for the organization and the industry, not the consumer. The modern consumer expects and demands that their solutions begin with their expectations and needs. Without this consumer first approach, health care organizations cannot compete.

Sponsored by MDRG *

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.