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SHSMD23 Virtual Conference

 

Please register for the virtual event to access all sessions and resources. Separate access instructions will be sent on Friday, October 20th.

Virtual Conference Agenda

Keynote: Health Care Strategy: Looking Beyond NOW to FAR

10:00 AM-10:45 AM

Join Dr. Paul Keckley, a renowned health care expert, for an insightful exploration of the future of U.S. health care. Dr. Keckley, who played a pivotal role in negotiating the Affordable Care Act, boasts an illustrious career as an executive in various health care organizations, including Deloitte and Vanderbilt. His expertise in health care delivery and financing has made him a sought-after speaker and a contributor to major media outlets such as CNN, the New York Times, and the Wall Street Journal. Don't miss this chance to learn from a distinguished leader in the field.

SPEAKER: Paul Keckley Ph.D., Managing Editor, The Keckley Report; Managing Partner, The Keckley Group

Grow Your Real Estate: How to Own Your Brand’s SERPs for SEO & SEM?

11:00 AM-11:45 PM | MARKETING & DIGITAL ENGAGEMENT

Discover how combining your SEO & SEM strategy can improve your digital presence. Kristin Fletcher, Supervisor of Web Search & Platforms at Ochsner Health, shares their SEO & SEM plan to enhance discoverability.

SPEAKER: Kristin Fletcher, Supervisor of Web Search & Platforms, Ochsner Health

Learning Objectives:

  • Benchmark your SEO & SEM and identify keyword gaps
  • Utilize tools & resources to create a plan
  • Monitor performance and optimize

Attracting and Retaining New Patients: Acting on Provider Relationship Data

12:00 PM-12:45 PM | STRATEGIC PLANNING & BUSINESS DEVELOPMENT

Learn how to strategically prioritize practices, providers, and service lines for growth using claims-based and internal data analysis. Engage with industry experts for insights on enhancing patient "keepage" and optimizing your network.

SPEAKERS:

  • Mr. DJ Sullivan, Managing Director, HSG
  • Thomas Tiller II, Chief Operations Officer, Tiller-Hewitt HealthCare Strategies
  • Brock Dockery, Physician Outreach Director, Archbold Medical Group
  • Catherine Hurst, Physician Outreach Director, Archbold Memorial

Learning Objectives:

  • Increase patient "keepage" with best practices and KPIs
  • Maximize efficiency and accountability in outreach planning
  • Integrate claims-based physician relationship analytics into your growth strategy

Member Meet Up: Let’s Discuss the Future of Work

1:00 PM-2:00 PM | NETWORKING

Engage with SHSMD members in a discussion about the future of work in healthcare. Explore how technology, hybrid models, and talent development are shaping the industry. Connect with peers and share your insights in breakout discussions.

Building a Focused Physician Relations Growth Plan

2:00 PM-2:45 PM | STRATEGIC PLANNING & BUSINESS DEVELOPMENT

Rethink your physician strategies to navigate the evolving referral landscape. Discover how data-driven planning and talent engagement can lead to meaningful growth. CommonSpirit Health shares its successful approach to achieving growth goals.

SPEAKERS:

  • Susan Boydell, Partner, Barlow McCarthy Hospital-Physician Solutions
  • Lino Cortina, System Sales Director, CommonSpirit

Learning Objectives:

  • Assess your current position and goals
  • Develop a data-driven referral growth plan
  • Communicate program impact effectively

How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy

3:00 PM-3:45 PM | COMMUNICATIONS & PUBLIC RELATIONS

Explore strategies for addressing health equity through marketing and PR. Lindsay Cosimano, Senior Director of Marketing and Communications at Nebraska Health Network, discusses how to empower providers, engage community partners, and break down barriers to care.

SPEAKER: Lindsay Cosimano, Senior Director of Marketing and Communications, Nebraska Health Network

Learning Objectives:

  • Understand the impact of SDoH on patient outcomes
  • Empower providers to address barriers to care
  • Engage community partners to address health equity

The Economic Future of Health Care

4:00 PM-4:45 PM | INNOVATION & CROSS-DISCIPLINARY SOLUTIONS

Eric Jordahl, Managing Director at Kaufman, Hall & Associates, LLC, provides insights into the economic future of health care. Explore macroeconomic and industry-specific trends that will impact healthcare organizations in the years ahead.

SPEAKER: Eric Jordahl, Managing Director, Kaufman, Hall & Associates, LLC

Learning Objectives:

  • Understand the impact of government involvement in health care
  • Address clinical staffing shortages
  • Prepare for a changing competitive landscape and payment policies