Event Format

Webinar

Date

Wed, Apr 09, 2025, 12:00 PM CDT – Wed, Apr 09, 2025, 01:00 PM CDT

Type

Webinars

Event Host

Description

12pm – 1pm CT | 1pm – 2pm ET | 10am – 11am PT
 
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for health care costs has shifted to hospitals. This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it's time for hospitals to unite and defend their commitment to quality patient care.
 

Learning Objectives:

  1. Explore consumer perceptions on the state of health care in the U.S.
  2. Understand the impacts of reputation on the regulatory environment facing health systems
  3. Develop strategies and best practices to combat these trends and build alignment with key stakeholder groups
 
Speaker:
 
 
 
 
 
 
 
 
 
Ryan Colaianni
Chief Communications Officer
BPD 
 
 
Sponsored by BPD*
bpd logo
 
 
 
 
*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.