SHSMD Credentials for Health Care Professionals

Earn Recognition and Showcase Your Expertise with SHSMD Digital Credentials

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. These credentials are earned by successfully completing designated SHSMD programs, which involve rigorous testing, examinations, skill demonstrations, or project completion. A credential boosts recognition, as profiles with certifications and credentials are viewed six times more often, according to a LinkedIn study.

SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential. Learn more about SHSMD Credentials. 

SHSMD Credential Courses | Live and On-Demand

Strategic Planning in Health Care
Live Course | Nov. 6, 2023 - Jan. 19, 2024

This program provides a comprehensive overview of the strategic planning process and its application in health care settings.

Modules: 3 

Completion Requirements: View presentations, pass exams, participate in discussions, additional readings

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Health Care Marketing (Health Care Marketing Plans, Communications, and Market Research)
Live Course 2024

This program equips participants with the skills to develop effective marketing plans, communications strategies, and market research approaches for health care organizations.

Courses: 4 Courses

Completion Requirements: View presentations, pass exams, participate in discussions, additional readings

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Digital Marketing Strategy in Health Care (Creating a Transformative Digital Strategy)
Live Course 2024

This program focuses on developing a "tradigital" strategy that combines traditional and digital marketing principles to achieve competitive advantage in health care.

Modules: 4 Modules

Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings

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Health Care Public Relations & Communication 
On-Demand 2024

This program equips participants with skills in strategic communication, change management, and brand journalism for health care settings.

Modules: 4 Modules

Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings

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Advanced Analytics for Health Care Strategists 
On-Demand 2024

This program focuses on advanced analytics for strategic planners in health care organizations.

Modules: 4 Modules

Completion Requirements: Participate in webcasts and discussions, complete assignments, final project

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