SHSMD Conference Presentations & Handouts
Welcome to SHSMD23 in Chicago!
This page hosts all supplementary materials for sessions – presentations, handouts, and more. Remember to bookmark for easy access. Slides and handouts can also be found under each session in the conference mobile app. Thank you for joining us and enriching the event with your presence.
MONDAY, SEPTEMBER 11, 2023
7:00 AM-7:45 AM
Sponsored Sunrise Breakfast Session
Unlocking the Power of Your Data with AI & Customer 360 Download PDF7:00 AM-7:45 AM
Sponsored Sunrise Breakfast Session
Future Proof Your Digital Marketing Download PDF | Handout 1 PDF7:00 AM-7:45 AM
Sponsored Sunrise Breakfast Session
Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy Download PDF | Handout 1 PDF | Handout 2 PDF8:10 AM-8:55 AM Sessions
8:10 AM-8:55 AM
COMMUNICATIONS & PUBLIC RELATIONS
Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation Download PDF8:10 AM-8:55 AM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat Download PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
(EXECUTIVE) Overcoming Bias: How to unlock a closed mind? Download PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
HIPAA, FTC, & State Laws – What you need to know NOW! Download PDF | Handout PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
Referral Marketing: A Team-Based Approach in the B2B Space Download PDF | Handout 1 PDF | Handout 2 PDF8:10 AM-8:55 AM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Case Studies on Using Market and Patient Insights to Accelerate Strategic Growth Download PDF8:10 AM-8:55 AM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Building an Integrated System Strategy from the Middle-Out Download PDF8:10 AM-8:55 AM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
(EXECUTIVE) Site-of-Care Shifts: Futurescan Exercise for Senior Leaders Download PDF10:20 AM-11:40AM Keynote Session
Data-Driven DEI: MAKE DEI PART OF YOUR DNA Download PDF
11:45 AM-12:30 PM Sessions
11:45 AM-12:30 PM
CAREER & LEADERSHIP DEVELOPMENT
Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage Download PDF | Handout 1 PDF | Handout 2 PDF11:45 AM-12:30 PM
COMMUNICATIONS & PUBLIC RELATIONS
Communication Planning for Rural Health Systems Download PDF11:45 AM-12:30 PM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
Responding to the Mental Behavioral Health Crisis Using Methods from the World of Innovation Download PDF11:45 AM-12:30 PM
MARKETING & DIGITAL ENGAGEMENT
Brands That Move: Creating Breakthrough Brands that Transform an Organization from the Inside Out Download PDF11:45 AM-12:30 PM
MARKETING & DIGITAL ENGAGEMENT
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy Download PDF11:45 AM-12:30 PM
MARKETING & DIGITAL ENGAGEMENT
Re-Writing The Playbook: Thriving In An Era of Disruption Download PDF11:45 AM-12:30 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Determining Your Health System’s Acute Care Service Distribution & Network Optimization Download PDF | Handout 1 PDF11:45 AM-12:30 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Growth for Scale & Ownership: Different Options to Develop Partnerships Download PDF 12:15 PM-3:00 PM Sessions
2:15 PM-3:00 PM
CAREER & LEADERSHIP DEVELOPMENT
Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact Download PDF2:15 PM-3:00 PM
COMMUNICATIONS & PUBLIC RELATIONS
Keeping Physicians InforMD: Building an Engaging Physician Communications Program from the Ground Up Download PDF2:15 PM-3:00 PM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
WellConnect - Personalizing Customer Connections & Improving Patient Access to Primary Care Download PDF2:15 PM-3:00 PM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
(ADVANCED) Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach Download PDF2:15 PM-3:00 PM
MARKETING & DIGITAL ENGAGEMENT
(EXECUTIVE) Achieve Maximum Patient Engagement Through Connected Care Download PDF2:15 PM-3:00 PM
MARKETING & DIGITAL ENGAGEMENT
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times Download PDF2:15 PM-3:00 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
The Business Case for Behavioral Health Download PDF2:15 PM-3:00 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
CalvertHealth & Duke Cancer Network: A Powerful Combination Against Cancer & Lesson in Collaboration Download PDF3:15 PM-4:00 PM Sessions
3:15 PM-4:00 PM
COMMUNICATIONS & PUBLIC RELATIONS
Getting Noticed as Leaders in Health Care Transformation Download PDF3:15 PM-4:00 PM
COMMUNICATIONS & PUBLIC RELATIONS
Bilingual Strategy Communications: Communicating With A Diverse Audience Download PDF | Handout 1 PDF3:15 PM-4:00 PM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
What Do Consumers REALLY Think About Health Care Disruptors? Download PDF3:15 PM-4:00 PM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
(EXECUTIVE) Market Disruptors: FutureScan Exercise for Senior Leaders Download PDF3:15 PM-4:00 PM
MARKETING & DIGITAL ENGAGEMENT
Implementing a Care Journey Framework to Improve the Patient Experience Download PDF3:15 PM-4:00 PM
MARKETING & DIGITAL ENGAGEMENT
Protecting Your Social Media Team’s Mental Health Download PDF3:15 PM-4:00 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
(ADVANCED) HealthCare Consumerism 2.0: Rethinking How Health Systems Can be More Consumer-Responsive Download PDF3:15 PM-4:00 PM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals Download PDFTUESDAY, SEPTEMBER 12, 2023
7:00 AM-7:45 AM
Sponsored Sunrise Breakfast Session
Beyond HIPAA: Consumer Privacy, PHI, and Inventory Integrity in Healthcare Marketing Download PDF7:00 AM-7:45 AM
Sponsored Sunrise Breakfast Session
Consumer Service Reinvention to Maximize Access and Experience Download PDF | Handout 1 PDF | Handout 2 PDF8:10 AM-8:55 AM Sessions
8:10 AM-8:55 AM
CAREER & LEADERSHIP DEVELOPMENT
Career FORWARD: A Data-Based Path to the C-Suite Download PDF8:10 AM-8:55 AM
COMMUNICATIONS & PUBLIC RELATIONS
Lessons from a Crisis, When You're in the Eye of the Storm. Download PDF8:10 AM-8:55 AM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
Anchoring Analytics in Strategic Implementation: Unifying Leaders Around Organizational Priorities Download PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
Reopening the Front Door to Primary Care Using an Omnichannel Digital Approach Download PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
(ADVANCED) How Did We Do It? New Facility, New Market, Shoestring Budget Download PDF8:10 AM-8:55 AM
MARKETING & DIGITAL ENGAGEMENT
Our Strategy to Activate Patients with Personalized Experiences Using Consumer & Behavioral Science Download PDF8:10 AM-8:55 AM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Health Equity Data: The Super Hero Strategic Planners Desperately Need Download PDF | Handout 1 PDF | Handout 2 PDF11:00 AM-11:45 AM Sessions
11:00 AM-11:45 AM
CAREER & LEADERSHIP DEVELOPMENT
How to Make Your LInkedIN Profile An Unstoppable Asset Download PDF | Handout 1 PDF | Handout 2 PDF11:00 AM-11:45 AM
COMMUNICATIONS & PUBLIC RELATIONS
Start a Revolution: Leveraging Social Media to Build Culture and Community Across your Organization Download PDF11:00 AM-11:45 AM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
Building an Effective Research and Innovation Hub Within a Community-Based Health System Download PDF11:00 AM-11:45 AM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
AI / Chat GPT – Latest Trends Download PDF11:00 AM-11:45 AM
INNOVATION & CROSS-DISCIPLINARY SOLUTIONS
How Next-Gen CRM is Helping Drive Forward Deeper Engagement and Increased Return on Investment Download PDF11:00 AM-11:45 AM
MARKETING & DIGITAL ENGAGEMENT
Create a Next Generation User Experience for Potential Employees with Digital Marketing Download PDF | Handout 1 PDF11:00 AM-11:45 AM
MARKETING & DIGITAL ENGAGEMENT
The Other Side of Patient Acquisition: Driving Patients with B2B and Provider Engagement Strategies Download PDF | Handout 1 PDF | Handout 2 PDF11:00 AM-11:45 AM
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
(ADVANCED) Service Line & Access Growth of the Future Download PDF | Handout 1 PDF