SHSMD Honors Lisa Schiller with Award for Excellence

Healthcare Strategy Society’s Highest Award Recognizes Communications Leader

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San Diego (October 14, 2014) — Lisa Schiller, vice president of communications and marketing for UNC Health Care and Rex Healthcare (Chapel Hill, N.C.), was announced today as the recipient of the 2014 Award for Individual Professional Excellence from the Society for Healthcare Strategy & Market Development (SHSMD) of the American Hospital Association. SHSMD’s Award for Individual Professional Excellence is the highest honor the Society can bestow on one of its members.

SHSMD President-elect Christine Gallery presented the award to Schiller at the Society’s Annual Conference in San Diego.

Schiller leads marketing, public relations, community relations, and governmental affairs efforts for UNC Health Care, Rex Healthcare, and several affiliate hospitals in the UNC system. She also directs branding and advertising strategies while developing community and government relations initiatives for Rex Healthcare.  During her tenure, Lisa has led strategic campaigns for the hospitals, resulting in enhanced consumer awareness, brand position, and digital media engagement. 

She has contributed to Rex Healthcare garnering numerous national and state-wide awards, including “Best Employers in North Carolina” from Business North Carolina, “100 Great Hospitals” from Becker’s Hospital Review, and “America’s 50 Best Hospitals” from Healthgrades. 

For SHSMD’s 2013 Annual Conference, Schiller served as Public Relations & Communications track leader and Roundtable discussion leader. In addition to SHSMD, she lends her leadership expertise to local civic organizations.  A member of the Executive Women's Forum in Raleigh and Greater Raleigh Chamber of Commerce, Schiller shares her insight on how organizations or the city can more effectively market themselves.  She is a former board member of Make-A-Wish Foundation of Eastern North Carolina and currently serves on the Holt Brothers Foundation board.

Today, SHSMD also awarded its Rising Star Award to Elizabeth Harvill of Meadows Regional Medical Center (Vidalia, Ga.) and Laura Pickens of St. Bernards Healthcare (Jonesboro, Ark.).  The Rising Star Award recognizes outstanding young strategy professionals under the age of 40.

About the Society for Healthcare Strategy & Market Development
The Society for Healthcare Strategy & Market Development is the premier organization for healthcare planners, marketers and communications and public relations professionals. A personal membership group of the American Hospital Association, SHSMD serves more than 4,000 members and is the largest organization in the nation devoted to serving the needs of healthcare strategy professionals. The Society is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve health status and quality of life in their communities. For more information, visit shsmd.org.