Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI

Wouldn’t marketing be a lot easier if we just knew who was a high-value patient, ready for your services? It’s a simple question but quite difficult to answer without access to consumer-level data and purpose-built predictive analytics. When you know everything, you can do anything. In this session, we’ll share how to know exactly who to market your services to before your competition does. Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

Learning Objectives:

• Identify moments that matter in health care marketing that result in a better patient experience
• Demonstrate strategies to improve marketing ROI by leveraging predictive analytics
• Show how to drive cost savings and reduce waste through more efficient use of marketing channels

Sponsored by Virgin Pulse*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.