The New Playbook: Creating Measurable ROI through Sponsorships

As the cost of partnering with sports increases, health care systems are being challenged to maximize measurable ROI. Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

Learning Objectives:

• Examine different approaches to using data to evaluate, value and measure sponsorship portfolios across all budgets
• Identify strategies for developing an omni-channel sports partnership portfolio spanning across pro, collegiate, youth, and participatory sports
• Apply tools and tactics for measuring ROI and ROO through strategic partnerships            
• Implement lead generation and CRM programs to measure and track ROI and ROO

Speakers:

Mike LaPorta

President,

Playbook for Health

Jimmy Phillips

Vice President for Marketing & Communications

Kettering Health

Sponsored by Playbook for Health*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.